As a consumer psychologist, Lisa’s research program considers how to encourage consumers to make more economically, socially, and environmentally sustainable choices.
Dr. Lisa Watson (she/her) joined the Schwartz School of Business as Dean in July 2025. Lisa is a strategic academic leader and innovator who brings deep combined experience in experiential, open, online, and graduate education and research facilitation to the Schwartz School.
Prior to coming to StFX, Lisa served as Dean of the Faculty of Business at Athabasca University, where her role was to drive innovation in accessible and online education for diverse learners. Before that, she spent over 16 years on Treaty 4 Territory as a Marketing professor in the Hill and Levene Schools of Business at University of Regina.
